Indiana University Center for the Business of Life Sciences

Name	Research Field	Life Sciences Domain (What areas of the life sciences to you do research in)	Research Interests (List your research interests that relate to the life sciences)	Methods (List the type of methods you use)
George Ball	Operations and Supply Chain	FDA regulatory policy, pharmaceutical quality, drug shortages, medical device quality and innovation	FDA-related recalls, quality, shortages, executive decision-making biases	Econometrics, secondary data, experimentation
Hilol Bala	Information systems & technology	Impact of technologies on hospital performance, doctor/nurse productivity, and other healthcare outcomes	Impact of technologies/digitalizations on organizational and individual outcomes	Econometrics, secondary data, experimentation, surveys, case studies (qualitative)
Kurt Bretthauer	Operations and Supply Chain	Healthcare	Nurse staffing	Modeling, optimization
Christopher Chen	Operations and Supply Chain	Alternative payment models, provider organizational structure, healthcare	Provider incentives on operations and patient outcomes, demand forecasting/management	Econometrics, primary/secondary data, machine learning
Helen Colby	Marketing	Healthcare, Pharmaceuticals	Vaccine incentives, health decision-making, self-control and goals, information effects	Empirical and statistical analysis
Jonathan Helm	Operations and Supply Chain	Healthcare, Pharmaceuticals, Medical Devices	Hospital Operations, AI for Personalized Medicine, Substance Use Disorder	Prediction, Optimization, and Decision Support
Krista Li	Marketing	Pharmaceuticals	Product Design, Behavior-Based Targeting, New Product Development, Innovation	Game Theory, Behavioral Economics, Empirical Modeling
Haizhen Lin	Health economics and firm organization	Health insurance, hospitals, medical devices	Physician behavior, hospital decisions, GPOs	Econometric analysis of data
Paola Martin	Operations and Supply Chain	Healthcare, Pharmaceuticals	Organ transplant management, vaccine financing, vendor financing	Mathematical models
Jorge Mejia	Information systems & technology	Healthcare, pharmaceuticals	Physician payment and healthcare costs, pharmaceutical supply chains	Econometric analysis of data, machine learning, statistics
Rob Neal	Risk Management and ML	Predictive models for adverse events	Healthcare clustering ,transitions, and dynamics	Deep clustering, LSTM, sequence-to-sequence
RJ Niewoehner	Operations and Supply Chain	Healthcare and Hospital Operations	Clinician productivity, behavior, discretion	Empirical/econometric methods, including field experiments and archival data analysis
Rodney Parker	Operations and Supply Chain	Healthcare	Clinical decision making, transplant operations, payment policies	Optimization, Game theory
Aaron Perry	Operations and Supply Chain	Healthcare and hospital operations	Improving healthcare delivery process through data analytics	Optimization and data analytics
Phil Powell	Health Economics	Business models for health services delivery	Physician behavior, disruptive innovation in health care, public policy	Econometrics, case studies
Lucy Yan	Health IT and H2.0	Health management, healthcare	Mhealth in promoting healthcare engagement	Econometric methods, machine learning, field experiments

Role(s)	The Center for the Business of Life Sciences (CBLS) was started with the belief that life sciences companies are essential economic drivers for growth and development. CBLS brings together students, faculty, and life science companies to serve as a springboard for life science business-focused research, student recruitment into the life sciences industries and a forum for academic-industry life-sciences networking.
Mission	• Identify and solve the most pressing life sciences business problems through rigorous, data-driven academic research. • To attract top students in careers in life sciences and develop them into strong future leaders for the life sciences industry • Provide a forum allowing companies and other corporate partners to connect with industry-focused students • Deliver world-class executive education that builds knowledge and develops executive skills in the business side of the life sciences industries
History	CBLS is an Indiana University Kelley School of Business center focusing on education and research in partnership with life science’s industries organizations. The current research arm was established in 2019.
Org	CBLS Leadership • Center Director: George Telthorst • Associate Director: Kelli Conder • Co-Director, Life Sciences Faculty Research: Jonathan Helm • Co-Director, Life Sciences Faculty Research: George Ball
Board	CBLS enjoys an active board of industry advisors from the top life sciences companies in Indiana. The board advises CBLS by sharing real-word life sciences business experiences. Board membership also allows life sciences companies to access top student talent. The firms involved include Eli Lilly, Amplified Sciences, Zimmer Biomet, United Animal Health, Elevance Health, Roche Diagnostics, and BioCrossroads, among several others.
Faculty Fellows	CBLS connects top life sciences companies with world-leading life sciences business researchers. Academic faculty fellows explore cutting edge life sciences business problems that address issues such as clinical trial effectiveness, healthcare IT organizational change, patient flow through healthcare facilities, healthcare economics, and FDA regulatory policy, among many other topics.
Data Sources	CBLS is actively building a repository of life sciences data sets, both those that are publicly available, and those that are proprietary to Indiana University faculty researchers. Please check back soon for more information.
Research and Data Analysis Capabilities	• Descriptive, Predictive and Prescriptive analytics • Collect and clean unstructured data • Textual analysis and machine learning • Decision support and optimization modeling • Empirical analysis
Projects	Past projects include (1) a collaboration with IU Health to develop COVID-19 predictive analytics to support strategic planning during the pandemic, (2) a collaboration with IU Health to develop a dashboard using data-driven predictive analytics and decision support optimization to support the new Delta Coverage internal travel nursing program.
Future Focus	• Continue to develop and expand capabilities to contribute to cutting-edge health sciences research • Build new partnerships with researchers in health and medicine • Develop methodological innovations to improve the quality and cost-effectiveness of research • Increase awareness of best practices in conducting high-quality research
Talent Development	CBLS is actively engages life sciences organizations that professional development opportunities in business analytics through hands-on collaboration. CBLS engages in student education and research opportunities, mentorship, and job placement, as well as ongoing recruitment of talented faculty whose research area is in the life sciences.
Data Sharing Agreements	CBLS, in collaboration with IU general counsel, is currently working on a structure for streamlining collaborative research agreements with life sciences partners.

Indiana University Center for the Business of Life Sciences (CBLS)
Center for the Business of Life Sciences Kelley School of Business 1275 E. Tenth Street, CG 3100 Bloomington, IN 47405 Contact: lifesc@indiana.edu	Education and Research